Adobe (ADBE) will launch a version of its video software which will allow high def streaming over the internet. It will use the H.264 MPEG standard. The ADBE Flash player, into which the new feature will be incorporated, is downloaded onto about 700 million PCs worldwide.
According to News.com, ADBE decided "to support the standard now because it is being adopted more by content producers and media distributors like cable companies."
The move give sites like YouTube the chance to use HD content and studios and other premier content providers will soon be able to stream the better looking video to PCs around the world. For operations like Blockbuster (BBI) and NetFlix (NFLX), the new tech could open up an unanticipated line of business.
Douglas A. McIntyre