General Motors (NYSE: GM) and Tiger Woods are calling their current endorsement deal quits. The company and the world’s greatest golfer have agreed to an amicable separation which will end his endorsement of GM effective on December 31.
What is interesting is that GM bothered to note that the timing alongwith other activities is purely coincidental and is a result ofdiscussions that started earlier this year.
This really isn’t a surprise considering the soup that GM is in, and ofcourse this is better than Tiger Woods having to endorse a companywhich doesn’t really fit the "Tiger Image". Tiger is a winner, yetGM is…. well, you have seen the news regarding it and the entire U.S.auto sector.
Jon C. Ogg
November 24, 2008