Ford (F) Gets Gored

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July sales for Ford (F) could not have been much worse. Total vehicles sold in the the US fell 19% to 195,245. Truck sales were off 11% to 135,157. Car sales plunged 33% to 60,088.

Bright spots were crossover utility vehicles which rose 40%.

But, sales at Mercury were off by 35% and Jaguar was hammered, down 43%.

Sales at Rover were driven by its new entry level car, the LR2. The division had an overall increase of 18%.

How Ford can sell Jaguar to a new owner becomes more and more of a mystery.

Ford’s shares are off 1.3% on the news

Douglas A. McIntyre