Dow Jones (DJ) MarketWatch launched a new series of features that allows its readers to organize news and other features from the website and share them with others.
MarketWatch Community provides a live view of the business stories, stocks and financial topics that are resonating most with users. In addition to letting readers directly add comments, recommendations and tags to articles, the service allows users to build networks of friends, find other users based on their level and nature of community participation, and gain points for correctly predicting share price movements.
“MarketWatch Community highlights the voice and lens of the user while providing a robust interaction with our award-winning editorial content,” said Jim Bernard, general manager of MarketWatch.com. “In beta we’ve experienced increases in user loyalty, satisfaction and length of visits. This service extends our innovative approach to news and user engagement, and opens exciting new possibilities for our advertisers.”
Douglas A. McIntyre