eBay Buys Further Into Germany & EU (EBAY)

Print Email

eBay Inc. (NASDAQ:EBAY) has acquired ViA-Online GmbH, a leading auction management software company in Germany that operates Afterbuy.com to enable professional trading on eBay.de and other online marketplaces.  Unfortunately, other terms are not disclosed other than eBay saying this will not have any material affect on on financial guidance issued on July 18.

The acquisition is to help enable eBay to expand service and support for its German sellers and will allow Afterbuy to grow its business with the e-commerce expertise and resources of eBay.

Afterbuy will continue to operate under its current brand name and will remain in Krefeld, Germany.  It is an all-in-one online sales tool and covers all processes of the selling workflow: goods and inventory management, item listing, cross-selling and transaction and pre-sale management. Afterbuy can be connected to external services and business processes such as accounting software or shipping solutions of logistic services.

This sounds like more of a focused acquisition and for a lot less money than its overpriced Skype audio acquisition.

Jon C. Ogg
October 4, 2007