Collins Stewart Initiates Coverage on Amazon.com (AMZN) with a Buy; Negative on eBay (EBAY)

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Stewart initiates coverage on Amazon.com (Nasdaq: AMZN) with a Buy. Price target $65.

Collins analyst says, "AMZN leads the E-Commerce industry with a culture of innovation and a strong customer-centric approach. AMZN’s top-line growth is 2.5x the US E- Commerce growth rate and we expect margin expansion in 2010 and beyond…AMZN trades at a premium to its peers, but it is well deserved due to strong fundamentals and secular growth trends, in our view."

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AMZN, EBAY