News Corp And Apple: Mad But Not Stupid

Print Email

News Corp (NWS) will not pull its shows from the Apple (AAPL) iTunes platform the way NBC did.

"Right now we have a perfectly good relationship with Apple," COO Peter Chernin told Reuters. "But let me say this, we’re the ones who should determine what the fair price for our product is, not Apple."

That tells the market two things. The first is that News Corp must be making money on the partnership. Murdoch & Co. are not running a charity.

And, it also says that Apple has been forewarned. News Corp’s patience with the current pricing model won’t last forever.

Is anyone listening?

Douglas A. McIntyre