FT.com To Build Blog Empire

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Following The New York Times and Wall Street Journal into the world of financial blogging, FT.com has fielded a team of big-time writers who will blog for the newspaper’s online operation.

Some of the paper’s most prominent columnists will join the FT.com’s blogging community and regularly post and supplement their views online through their own blogs. Tim Harford, ‘The Undercover Economist’, John Gapper, chief business commentator and Clive Crook, chief Washington columnist, will all post regularly on FT.com in the coming weeks. Willem Buiter’s popular ‘Maverecon’ blog has also moved to FT.com

FT claims that it is tearing up the online world. In the last 12 months, FT.com monthly unique users have grown by more than 70 per cent to 6.5 million. Page views have risen by 50 per cent to 43m while on-line revenues have risen by 40%.

At some point, all of these newspapers will simply shut down and turn into huge blogs.

Douglas A. McIntyre

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