A recent survey showed that home improvement customers like Lowe’s (LOW) better than Home Depot (HD) when it comes to including product selection and customer service, according to the Dow Jones News Service. The smaller company beat our HD by 53% to 47%.
But, those factors began to pale when convenience of location was factored in. Consumers spend more money at Home Depot because the outlets are easier to get to.
So Lowe’s only needs to build 800 more stores.
Douglas A. McIntyre