Pepsi Scores Tiger Woods For Gatorade (PEP)

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PepsiCo’s (NYSE:PEP) Gatorade unit has signed a collaboration with golf megastar Tiger Woods to develop Tiger-inspired sports performance beverages for athletes at all levels. 

Tiger said in the release, “Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match…. That’s why I wanted to partner with them. I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008.  Financial terms of the licensing deal were not disclosed, but even if Tiger doesn’t need the cash you can bet your assets he got a major payday on this.

Gatorade Tiger will be available in three new and refreshing flavors inspired and selected by Woods (cherry blend, citrus blend & grape) and will be packaged in a new 500 ML bottle and a 32 oz. bottle. Gatorade Tiger will be the same scientifically proven formula of Gatorade Thirst Quencher.

Jon C. Ogg
October 16, 2007