Pinterest, today the third most popular social media platform in the world (after Facebook and Instagram) — making its co-founder one of the richest millennial entrepreneurs ever — launched in 2010, originally accepting members by invitation or request only before opening to the general public two years later. The idea was that users could share favorite images (including GIFS and videos) by “pinning” — posting — them to personal boards on the site.
By 2016, Pinterest had grown internationally to the point where more than half of its users were from outside the U.S. The site’s managers feared that the concept of “pinning” wouldn’t be understood worldwide, so they changed the “Pin it” button to “Save.” (The button’s original pushpin icon remains.) The term applies both to images posted by users and to what used to be called “repins” — images already on Pinterest that are added by other users to their own boards.
There are some 36 main categories and countless sub-categories of subject matter on Pinterest, covering everything from Animals and Pets to Fashion. The most popular grouping of categories is “Art, Art Supplies, Hobbies,” (this includes DIY projects, which are big on the site). Very closely behind that comes “Flowers, Food, Drink, Gifts.” This grouping encompasses DIY ideas too. Pinterest boards, astonishingly, also contain more than 1.7 billion saved recipes.
Though Pinterest recipe boards are full of seafood and vegetable dishes, vegan and vegetarian specialties, and desserts, statistics suggest that users favor protein: Of the 10 most often saved recipes on this list of slow cooker recipes, five involve beef or pork, four are based on chicken, and one combines sausage, chicken, and shrimp.
Some of these recipes specify use of a Crock-Pot, which styles itself “The Original Slow Cooker,” but Crock-Pott is a trade name, and other brands of slow cookers fulfill the same functions.
Pinterest supplied data to 24/7 Tempo identifying the 10 slow cooker recipes most often saved to boards on the site, both as original posts and reposts, through late 2018.