New York Times Online Exits Paid Content

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The New York Times (NYT) killed its online paid content section–Times Select. The service has 227,000 subscribers and brought in about $10 million a year, at a company that has well over $3 billion in annual revenue.

NYT says that it is close to bringing in 10% of its total revenue from online operations. With the pace at which print revenue is dropping, the internet sales at the company must move up very quickly. The problems with ad revenue caused Merrill Lynch to drop NYT to a "sell" today.

With the end of Times Select, that company is betting that it will increase pageviews to it website as content that was available to a limited number of people can now be seen by anyone who visits NYTimes.com. Probably a good idea

Douglas A. McIntyre