Global Search Traffic Booms (GOOG)(YHOO)(MSFT)(BIDU)

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A new study by ComScore shows that internet traffic to search websites is continuing to grow. Surprisingly, Asia ranks ahead of Europe and North America in total searches in August, news which may be good for Baidu (BIDU) investors.

Of the 61 billion searches done in August, Google (GOOG) had 37.1 billion of them, followed by Yahoo! (YHOO) at 8.5 billion.

ComScore writes that their August study found that more than 750 million people age 15 and older – or 95 percent of the worldwide Internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.

In more detail:

Worldwide Search by Region

August 2007

Total World Age 15+, Home and Work Locations*

Source: comScore qSearch 2.0

                                        Unique Searchers     Searches      Searches Per
Total Internet – By Region                   (000)             (MM)          Searcher

Worldwide                                     754,459           61,036             80.9

Asia-Pacific                                   257,952           20,295             78.7

Europe                                          209,678           17,846             85.1

North America                               206,278           15,976             77.4

Latin America                                 49,995             4,784              95.7

Middle East – Africa                        30,556             2,134              69.8

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*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 10 Search Properties Worldwide*

August 2007

Total World Age 15+, Home and Work Locations**

Source: comScore qSearch 2.0

                      Searches

Search Property         (MM)

Worldwide              61,036

Google Sites           37,094

Yahoo! Sites            8,549

Baidu.com Inc.         3,253

Microsoft Sites         2,166

NHN Corporation       2,044

eBay                      1,319

Time Warner           1,212

Ask Network               743

Fox Interactive           683

Lycos, Inc.                441

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* Search properties based on top 50 properties worldwide where search activity is observed. 

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Douglas A. McIntyre