Headwinds For New Google (GOOG) Video Ads

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Google (NASDAQ: GOOG) is launching a new program to put ads at third party sites which have video content. The program will work much like its Adsense text product. The display ads and video overlays which will go with the moving pictures will be targeted based on the content itself.

While the text ads from Google Adsense sit off to the side of content, the new ad program, especially the overlays which run on top of the video, can be seen as interfering with the viewer’s experience. Some online video users may not like that which could cut views and viewing time down.

The new project may seem like a good way to make money on the rising amount of video content on the web,but it will probably PO a lot of consumers.

Douglas A. McIntyre