Cheap Ads Start To Run At Premier Websites: Negative Online Revenue Predictor

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Why are advertisers who pay cheap ad rates running at premium websites like the tech section of CNN.com? Because the online advertising business is falling to pieces as the first quarter of the year opens. Netflix, known for buying up cheap inventory, has a prime spot at the website of the 24-hour news service.

In the tech section of nytimes.com there are ads running for ancestry.com, another marketer that buys in bulk and gets its impressions cheap. The "leadership" section of forbes.com is running advertising for SkyMall, unlikely to be a company that pays top dollar.

The national news section of usnews.com is running advertising for Keller, a third-tier management school.

Bad omens.

Douglas A. McIntyre