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ARMONK, N.Y. & HAMAMATSU, JAPAN – 09 Sep 2016: IBM today announced that Roland Corporation has selected IBM Cloud Video’s Ustream platform to live stream the musical instrument company’s historic, 24 hour international music festival and product launch. Beginning on September 9 at 4:00pm UTC, the showcase event will span major cities like Tokyo, London, Los Angeles, and Paris, and feature live musical performances and more than 30 product launches, leveraging IBM Cloud Video’s Ustream platform.
As a long-time client of IBM, Roland will expand its use of Ustream’s Pro Broadcasting service to broadcast from eight international cities throughout the 24-hour period. Having used Pro Broadcasting to create a regular cadence of live streamed product reviews and artist interviews, “The Future. Redefined.” brings an unprecedented level of scale to the viewing experience by tapping into a multi-CDN infrastructure with Ustream’s SD-CDN (Software Defined CDN) technology that has been used to serve live content globally to more than one million concurrent viewers on a single stream.
A large deal financially? Almost certainly not.
Roland is a small manufacturer of electronic musical instruments. Ustream is a streaming media company IBM bought for $130 million at the start of the year. The buyout was meant to build IBM’s presence on the cloud, probably the single most important strategic goal of the tech company, the IBM Cloud.